Let’s face it: as coaches, the last thing we want to do is find yet another thing to squeeze into our already packed schedules. I get it! You have clients, a million emails, and that endless to-do list calling your name. But here’s the thing – the content won’t make itself. If you’re thinking you simply don’t have time to create content, you’re not alone. But what if I told you that you do have the time? You’re just not using it…creatively.
The "Carpe Diem" Approach to Content Creation (Or, Use What You Got!)
I once thought I needed a quiet space, a perfect plan, and uninterrupted time to craft amazing content. Guess what? I was wrong. One day, while handling some admin tasks, I thought, “Why not use this time to create content?” It clicked. Suddenly, every random moment became an opportunity.
As coaches, we’re already in the zone daily, inspiring and teaching others. Why not capture that energy and channel it into content creation? Think of it like being in the kitchen: you have all the ingredients around you—ideas, insights, stories. The trick is to grab them, even if you’re in the middle of something else.
Pro Tip: Don’t wait for the perfect moment; make the moment perfect.
The Priority Paradox: Focusing on the Right Things to Get More Done
Time management as a coach can feel like being stuck in a juggling act – adding one more task feels like dropping all the balls. But it turns out, the magic isn’t in squeezing in more but in focusing on less. I realized this after months of frantically trying to do it all. Here’s the aha moment: It’s not about doing more; it’s about doing what matters.
So, how can you prioritize effectively and still create content?
Identify your top three priorities every morning – yes, just three.
Tackle those before anything else – the content creation should fit within that.
Let’s think of it like grocery shopping. Imagine walking into a store without a list – chaos, right? You’ll end up with three types of chips and no bread. Content creation is similar; you need a plan, but not an overwhelming one. Pick three key ideas or moments in your day and capture them. Simple, right?
Pro Tip: Write down your three top priorities before 10 a.m. and include “Create Content” as one of them. You’d be amazed at how much you can produce when you decide to make it a non-negotiable priority.
Use Every Moment: The 5-Minute Content Challenge
One myth coaches often fall into is believing content creation takes hours. Nope. Most social media posts are a few hundred words. Your main job is to show up, share something valuable, and then move on with your day.
Ever heard of the 5-minute rule? It’s a lifesaver. Set a timer, and give yourself just five minutes to jot down whatever idea is top of mind, be it a tip, story, or challenge you overcame. Imagine you’re in a fast-food drive-thru—there’s no time for a three-course meal. Just order and go!
Analogy Alert: Think of content creation like cooking a microwave meal vs. a five-course feast. Both get the job done, but one takes five minutes while the other could consume your whole evening. For day-to-day content, go for the microwave option. Just hit record, share a quick idea, and move on.
Pro Tip: Always be ready to shoot. Your phone’s right there in your pocket, and let’s be real – the quality doesn’t have to be Spielberg-level. Content is about connection, not perfection.
Overcoming the "Gyan Overload" (or When Too Much Wisdom Makes You Freeze)
Ever heard the phrase “Too much Gyan”? It’s a funny way of saying you’re overflowing with wisdom to the point of…doing nothing. Coaches especially have a surplus of insights, tips, and advice. It’s what we do! But when it’s time to put all that into content, it can be paralyzing.
Here’s the cure: Just start. Share something small. Instead of feeling like you need to teach a full course in every post, think of it like sharing a snack-sized insight. Give your audience one tiny takeaway, not an encyclopedia. People don’t want to be overwhelmed with content; they want something quick and relatable.
Pro Tip: Keep it casual, like talking to a friend. The simpler the message, the more likely your audience will actually engage with it (and come back for more).
The Secret Sauce to Content Creation: Relatability
Content that resonates is about creating a connection, not perfection. Don’t worry if it’s not flawless; aim for authentic. Your audience wants to know the real you, the behind-the-scenes you. You don’t need fancy cameras, rehearsed scripts, or perfect lighting. Sometimes, the best videos are raw, quick, and spontaneous.
Think of it like a conversation with a friend. You don’t wait until you have all the right words to have a chat; you just talk. Treat content creation the same way. If you overthink it, you’ll never press record. So get comfortable with imperfection, and start creating with whatever time you’ve got.
Signoff: Embrace the Mess and Make Content Happen!
You don’t need a fancy studio, hours of free time, or even a great script to create content. As coaches, we have a constant flow of wisdom and stories ready to share. The key is to see every moment as an opportunity. Waiting in line? Jot down an idea. Five minutes to spare? Record a quick tip. Those moments add up, and before you know it, you’ll have a library of content without even trying.
PS: Next time you feel like you’re too busy to create content, ask yourself: Is this really about time, or is it about courage? Press record, share your insights, and let the world see the incredible coach you already are.
Your Short Video Content Coach,
Sangeetha Shee
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